Too much choice
Thousands of bottles, all promising something. It's hard to know where to even begin.
A personal fragrance companion
Find a scent that feels like you.
Scan a bottle, search in your own words, or start from a feeling. Ascent helps you choose fragrance with confidence, without needing to be an expert first.
From the houses you already know to the ones you haven’t met yet
Including Chanel, Dior, Tom Ford, Le Labo, Byredo, Diptyque, Guerlain and Hermès.
The reason behind it
Choosing a perfume shouldn't feel like an exam.
Fragrance is personal. But the way we choose it is built for experts: endless shelves, technical notes and expensive guesses.
Words that don't translate
"A leathery chypre with an aldehydic opening." Beautiful, but will you like it?
A tired nose
After smelling the fourth bottle in a store, everything smells the same, and the decision gets rushed.
Costly regret
A full bottle is an investment. Choosing wrong means a scent that just sits on the shelf.
Mission
Help everyone find a fragrance they genuinely connect with, without needing to become an expert first.
Vision
A trusted fragrance companion that understands your taste a little better every time you use it.
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Bergamot![]()
Rose![]()
Iris![]()
Pink pepper![]()
Vanilla![]()
Fig leaf![]()
Sandalwood![]()
Amber
Inside the app
Every note, illustrated.
Each note in Ascent has its own painting, so you can picture a scent before you smell it.
Roadmap
From a fragrance app to a fragrance ecosystem.
Where we are today, and what’s coming next.
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Beta & discovery
Scan, Search and Vibe Match in testers’ hands while the catalogue grows.
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Public launch
Ascent opens to everyone, starting in the Netherlands.
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Scent DNA
A taste profile that learns what you love, and explains why.
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Community
Share finds, compare collections and discover through people like you.
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Brands & partners
Sampling and commerce, together with fragrance houses and retailers.
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The MVP
Discover. Understand. Decide.
One calm app for every way a fragrance finds you: on a shelf, in your head, or as a feeling you can't name yet.
Looking for a match…
Search
VanillaTonkaSandalwoodAmber
How do you want to feel?
Saved Scents
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Product preview. Ascent is in beta.
Vibe Match
How do you want to feel?
Pick a moment. Ascent turns it into a direction you can explore, with a plain-language reason for every suggestion.
Intimate · warm · memorable
The evening slows down. A little warmth, a little intrigue, a moment that stays with you.
Why Ascent is different
Not another perfume database.
Today people piece a decision together from note lists, review videos, Reddit threads, store staff and AI chatbots. Ascent puts the decision first.
The usual way
With Ascent
Start from a list of notes and accords
Start from how you want to feel
Reviews from people with different taste
Plain-language reasons that fit your taste
Twenty blotters and a tired nose
Scan the bottle right in front of you
Starting from zero every time
A Scent DNA that learns what you love
Sponsored picks that look like advice
Paid placement never buys a better match
What we believe
A little guidance. Room for your instinct.
A reason, not just a result.
Every suggestion comes with why it may suit you, in plain language.
Honest about what we know.
When information is missing, we say so. Limited evidence is never disguised as certainty.
Your taste stays yours.
A shortlist is where you start. The final feeling on your skin is always your call.
How we make money
Free for people. Valuable for the industry.
Ascent is free to use. Our planned revenue comes from the moments around a decision, never from the recommendation itself.
- A free, useful app
- Trusted decisions
- Purchases & partnerships
- Industry insights
Retail referrals
When you’re ready to buy, Ascent links you to trusted retailers and earns a referral commission.
Discovery & sample packs
Curated sample sets that bridge the gap between a recommendation and a full bottle.
Brand launches & sampling
Clearly labelled launches, campaigns and sampling with fragrance houses.
Market insights
Aggregated, anonymous trends in what people look for and choose. Never personal data.
For brands & retailers
Meet people at the moment they decide.
From March 2027 we start working with fragrance houses and retailers. Talk to us early and help shape how it works.
- ReachBe found by people actively choosing a scent, not scrolling past an ad.
- Launches & samplingClearly labelled campaigns that put your fragrance on the right skin.
- InsightAggregated, anonymous signals on what people look for and why.
Questions
Before you step inside.
Anything else? Ask us at the stand. We’d love to talk.
What is Ascent?
A personal fragrance companion. Scan a bottle, search in your own words, or start from a mood, and Ascent helps you find scents you’re likely to love, with a clear reason why.
Do I need to know anything about perfume?
Not at all. You can start from a feeling, a moment or a photo. The notes and details are there if you want them, never in your way.
Is it free?
Yes, Ascent is free to use. We plan to earn through retailer referrals, sample packs and clearly labelled brand partnerships.
When can I use it?
Ascent is in beta now. The public launch is planned for 15 November 2026, starting in the Netherlands. Join the waitlist and we’ll let you know.
Which devices does it work on?
Ascent is built for iPhone, Android and the web.
Does Scan always recognise the bottle?
Not always. When Ascent can’t find a confident match it tells you so, and gives you a quick way to search instead of guessing.
Can brands pay for better recommendations?
No. Paid placements are always labelled and never improve how well a fragrance matches you.
What happens to my data?
Your recommendations come from what you choose to tell Ascent and the scents you save. We don’t sell personal data, and any industry insights are aggregated and anonymous.
The waitlist
Be the first to find yours.
Join the waitlist for early access and launch news. One email when it matters, nothing more.